Diversity and Inclusion in Snowsports

Working with Snow Camp to Turn Young Lives Around

Free recording

Join eola and Dan Keeley from Snow Camp for a discussion about the positive impact skiing, snowboarding, and the mountain environment can have on young people’s lives. Dan took us through the fantastic work done by Snow Camp, and explained how the charity contributes to diversity and inclusion within the snowsport industry.

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Dan Keeley

Community & Partnerships Manager at Snow Camp

Dan has been an integral member of the Snow Camp team and a recognised figure across the UK snowsports industry since 2012.

As the charity’s Community & Partnerships Manager and a qualified alpine instructor, Dan has channelled his passion for the mountains and positive change within sport towards building game-changing partnerships with every sector of the UK snowsports industry - from governing bodies to UK-based slopes, brands, retailers, media partners, training academies, tour operators, national events, individual supporters and more. With his infectious energy and streamlined approach,

Dan’s commitment to building mutually-beneficial partnerships with every Snow Camp supporter & partner has never been greater, with the ultimate goal of turning more young lives around together.

Snow Camp

Since 2003, Snow Camp (run by the national youth charity Switch180) has been turning young lives around with the power of snowsports.

Using a unique combination of skiing, snowboarding, life-skills, qualifications & vocational opportunities, Snow Camp’s award-winning programmes break down barriers and broaden horizons for many of the UK’s most underprivileged young people, with around 1000 inner-city young people being supported annually.

By taking young people (aged 13-21) away from the inner-city estates and the challenges they face on daily basis, to artificial ski slopes across the UK and eventually the snow-capped peaks of the alps, young people gain invaluable life-skills, confidence and self-esteem with renewed aspirations to go onto any other positive destination in life on completion of their Snow Camp journey. For many Snow Camp graduates, returning as instructors & volunteers to inspire the next generation of young people coming through the Snow Camp programmes is the obvious next step, typically alongside higher education or employment opportunities in the snowsports industry or beyond.

Now, as the charity approaches their 20th anniversary year, with their horizons set on further expansion across the UK, Snow Camp’s commitment to changing the lives of young people with their life-changing 12-month journey has never been greater.

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